Principles of Marketing - H5P Edition

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Collection Resources

!: What is Marketing?

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2: Strategic Planning

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3: Consumer Behavior: How People Make Buying Decisions

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4: Business Buying Behavior

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5: Market Segmenting, Targeting, and Positioning

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6: Creating Offerings

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7: Developing and Managing Offerings

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8: Using Marketing Channels to Create Value for Customers

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9: Using Supply Chains to Create Value for Customers

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10: Gathering and Using Information: Marketing Research and Market Intelligence

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11: Integrated Marketing Communications and the Changing Media Landscape

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12: Public Relations, Social Media, and Sponsorships

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13: Professional Selling

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14: Customer Satisfaction, Loyalty, and Empowerment

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15: Price, the Only Revenue Generator

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16: The Marketing Plan

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Shared by

Angela Chen
UC Davis

Metadata

Title
Principles of Marketing - H5P Edition
Subject
Business & Management
Created On
2022-10-22
Last Updated
2 years ago
Shared in Library
True
Tags
Marketing
ID
12655
OER Reference
Principles of Marketing