Sports Marketing - An Australian Perspective (Richards)
Instructor Overview
Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfill their goals, such as attracting more junior players, involving parents, increasing the company's public profile, entertaining spectators, acquiring sponsorships, and securing broadcasting rights deals.
Collection Resources
1. The unique nature of sport marketing
- Accordion
The unique nature of sport marketing 1.1A
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The unique nature of sport marketing 1.1B
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2. Understanding the sport consumer
- Drag the Words
Understanding the sport consumer 1.2C
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Understanding the sport consumer 1.2A
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Understanding the sport consumer 1.2B
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3. Selling an experience
- Accordion
Selling an experience: marketing intangible objects 1.3A
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4. The marketing plan
- Accordion
The marketing plan 1.4A
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5. Market segmentation and target marketing in sport
- Accordion
Market segmentation and target marketing in sport 1.5A
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Market segmentation and target marketing in sport 1.5B
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Market segmentation and target marketing in sport 1.5C
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6. Market research in the sport industry
- Drag the Words
Market research in the sport industry 1.6A
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Market research in the sport industry 1.6B
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Market research in the sport industry 1.6C
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7. Sports marketing in an omnichannel world
- Drag the Words
Sports marketing in an omnichannel world 1.7A
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8. Managing a sports brand
- Question Set
Managing a sports brand 1.8A
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9. Promotion and customer service
- Accordion
Promotion and customer service 1.9A
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Promotion and customer service 1.9B
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Promotion and customer service 1.9C
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10. Corporate sponsorship and memberships
- Accordion
Corporate sponsorship and memberships 1.10A
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Corporate sponsorship and memberships 1.10B
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Corporate sponsorship and memberships 1.10C
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11. Community and stakeholders
- Crossword
Community and stakeholders 1.11A
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12. Introducing the "Sports Marketing Mix"
- Drag the Words
Introducing the “Sports Marketing Mix” 1.12A
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Introducing the “Sports Marketing Mix” 1.12B
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Introducing the “Sports Marketing Mix” 1.12C
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