Foundations in Digital Marketing (Grayson) | LibreStudio

Collection Resources

I. Fundamentals of Digital Marketing

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Introduction to Digital Marketing 1.1A

Business & Management CC BY Drag and Drop by Angela Chen 2 years ago

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II. Generating Customer Demand and Nurturing Leads & Prospects

Fill in the Blanks

Email Marketing 2.8A

Business & Management CC BY Fill in the Blanks by Angela Chen 7 months ago

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Mobile Marketing 2.7A

Business & Management CC BY Drag and Drop by Angela Chen 7 months ago

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Accordion

Social Media Marketing 2.6B

Business & Management CC BY Accordion by Angela Chen 7 months ago

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Question Set

Social Media Marketing 2.6A

Business & Management CC BY Question Set by Angela Chen 7 months ago

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Branching Scenario

Paid Advertising and Search Engine Marketing 2.5D

Business & Management CC BY Branching Scenario by Angela Chen 2 years ago

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Image Hotspots

Paid Advertising and Search Engine Marketing 2.5C

Business & Management CC BY Image Hotspots by Angela Chen 2 years ago

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Image Hotspots

Paid Advertising and Search Engine Marketing 2.5B

Business & Management CC BY Image Hotspots by Angela Chen 2 years ago

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Question Set

Paid Advertising and Search Engine Marketing 2.5A

Business & Management CC BY Question Set by Angela Chen 2 years ago

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Image Hotspots

Website and Landing Page Optimization 2.4A

Business & Management CC BY Image Hotspots by Angela Chen 2 years ago

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Image Hotspots

Search Engine Optimization (SEO) 2.3A

Business & Management CC BY Image Hotspots by Angela Chen 2 years ago

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III. Analyzing and Optimizing Your Digital Marketing Performance

Question Set

Conversion Rate Optimization 3.3A

Business & Management CC BY Question Set by Angela Chen 7 months ago

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Attribution 3.2E

Business & Management CC BY Drag and Drop by Angela Chen 7 months ago

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Attribution 3.2D

Business & Management CC BY Drag and Drop by Angela Chen 7 months ago

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Attribution 3.2C

Business & Management CC BY Drag and Drop by Angela Chen 7 months ago

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Attribution 3.2B

Business & Management CC BY Drag and Drop by Angela Chen 7 months ago

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Attribution 3.2A

Business & Management CC BY Drag and Drop by Angela Chen 7 months ago

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Shared by

UC Davis

Metadata

Title

Foundations in Digital Marketing (Grayson)

Subject

Business & Management

Created On

2022-10-26

Last Updated

1 year ago

Shared in Library

True

Tags

Digital Marketing

ID

12728

OER Reference

-