Principles of Marketing - H5P Edition

Message Author Subscribe to Changes

Collection Resources

!: What is Marketing?

Displaying 1 - 10 of 10

2: Strategic Planning

Displaying 1 - 5 of 5

3: Consumer Behavior: How People Make Buying Decisions

Displaying 1 - 3 of 3

4: Business Buying Behavior

Displaying 1 - 6 of 6

5: Market Segmenting, Targeting, and Positioning

Displaying 1 - 4 of 4

6: Creating Offerings

Displaying 1 - 5 of 5

7: Developing and Managing Offerings

Displaying 1 - 3 of 3

8: Using Marketing Channels to Create Value for Customers

Displaying 1 - 7 of 7

9: Using Supply Chains to Create Value for Customers

Displaying 1 - 4 of 4

10: Gathering and Using Information: Marketing Research and Market Intelligence

Displaying 1 - 3 of 3

11: Integrated Marketing Communications and the Changing Media Landscape

Displaying 1 - 8 of 8

12: Public Relations, Social Media, and Sponsorships

Displaying 1 - 2 of 2

13: Professional Selling

Displaying 1 - 7 of 7

14: Customer Satisfaction, Loyalty, and Empowerment

Displaying 1 - 4 of 4

15: Price, the Only Revenue Generator

Displaying 1 - 4 of 4

16: The Marketing Plan

Displaying 1 - 3 of 3

Shared by

Angela Chen
UC Davis

Metadata

Title
Principles of Marketing - H5P Edition
Subject
Business & Management
Created On
2022-10-22
Last Updated
1 year ago
Shared in Library
True
Tags
Marketing
ID
12655
OER Reference
Principles of Marketing