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!: What is Marketing?

2: Strategic Planning

3: Consumer Behavior: How People Make Buying Decisions

4: Business Buying Behavior

5: Market Segmenting, Targeting, and Positioning

6: Creating Offerings

7: Developing and Managing Offerings

8: Using Marketing Channels to Create Value for Customers

9: Using Supply Chains to Create Value for Customers

10: Gathering and Using Information: Marketing Research and Market Intelligence

11: Integrated Marketing Communications and the Changing Media Landscape

12: Public Relations, Social Media, and Sponsorships

13: Professional Selling

14: Customer Satisfaction, Loyalty, and Empowerment

15: Price, the Only Revenue Generator

16: The Marketing Plan

Displaying 1 - 78 of 78
TitlePrinciples of Marketing - H5P Edition
Created On2022-10-22
Last Updated1 month ago
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Angela Chen
UC Davis